Key Card Hotel
The unusual material of subject for this blog is hotel key cards. These discarded cards were giving to a man named Bryan Berg to construct a hotel made out of them. The amount of cards used came to a whopping 200,000 of them. The commissioned “hotel” consists of a guest bedroom, bathroom, and lobby. This is fully equipped with functioning life-sized furniture, working TV, and functional lights. The parameters set by the hotel were 400 square feet. This stunt was orchestrated by Holiday Inn to mark the re-launching of their hotel chain back in 2009. This took place in Manhattan, New York where they inaugurated the world’s first card key hotel. The hotel stunt was a five day promotional gig that occurred on September 17th to the 21st of 2009.
Holiday Inn commissioned Bryan Berg to build this key card hotel. Bryan is a world record-holding ‘card stacker’. His record breaking started in 1992, where he built his first record –breaking house of cards at the age of 17. The chain also commissioned him to build a replica of the Empire State Building. Some interesting facts about Bryan that was surprising in doing research for this blog. He holds a Professional Degree in Architecture. He also holds a Master’s in Design Studies from Harvard. All the techniques he uses today are self-taught. Bryan was introduced to card-stacking at the age of eight by his grandfather.
Holiday Inn marked a re-launch of their hotel chain in 2009. They commissioned him to build a “hotel” out of discarded card keys to make a point that the hotel was going electronic. The hotel had a lobby, bedroom, and a bathroom. Bryan himself is a world record-holding “card stacker”. Upon doing research it was discovered that Bryan holds a Professional Degree in Architecture as well as a Master’s in Design Studies from Harvard.
References
(1) http://blog.dn3austin.com/post/268053199/hotel-of-cards
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